Twitter Risky Rebranding Strategy: From Bird to Doge

April 27, 2023 by 1 Comment

Twitter is an online social media platform whose current CEO is Elon Musk. Twitter is a widely used social media with an estimated 450 million users.

This platform is a social networking site where users could publish and engage with short text messages called tweets. Users may “like” and retweet tweets to share them with their followers, as well as follow other accounts to see their tweets on their timelines. Because of its real-time, open character, Twitter is renowned for being a popular tool for news sharing, public participation, and promoting goods. It is now an essential component of modern communication and culture and has contributed to several significant events and social movements. Hence, the main purpose of Twitter is a service that allows friends, family, and coworkers to interact and keep in touch by sending brief, frequent messages to one another.

Recently, Twitter is making headlines for changing its iconic bird logo. The famous bird in Twitter’s logo was unexpectedly replaced with a picture of the cryptocurrency Dogecoin. The absence of an explanation has raised questions about the company’s objectives and business plan. The new logo generated a great deal of discussion and controversy on social media and in the IT sector. Some users praised the new logo for its humor and creativity. On the other side, others criticized it as a marketing gimmick or a distraction from more pressing issues facing the company.

The Unexpected Change in The Twitter’s Logo

Recently twitter’s blue bird logo on the homepage and loading screen was replaced with a shiba inu. People associate the image with the Dogecoin meme coin cryptocurrency. Many users were confused and filled with rumors and confusion. Result of the shift because neither the corporation nor its owner, Elon Musk, provided an explanation or reason for it. There was still no formal announcement from Twitter or Musk over 24 hours after the move.

A simultaneous, seemingly unrelated problem that made it impossible to identify which tweets had been reposted onto a user’s timeline added to the confusion. This issue, which was one of several in Twitter’s user interface, increased the number of rumors about the new logo.

Elon Musk changed Twitter's iconic symbol to Dogecoin
Elon Musk changed Twitter’s iconic symbol to Dogecoin (Times Now)

Likewise, several people speculated that the update was an April 1st joke that was delayed. While others questioned whether it was an attempt to divert attention from Musk’s legal battle. The modification of the logo took place shortly after Musk asked a US court to dismiss a case brought by Dogecoin investors accusing him of operating a pyramid scheme. According to the plaintiffs, Musk knew the cryptocurrency had no value beyond 2019 but pushed it to make money through trade.

It’s important to keep in mind that Twitter’s value has allegedly fallen to less than $20 billion. This figure is less than half of what Musk spent on it six months ago, according to the sources. Likewise, the latest logo change has generally left many users baffled and making assumptions. Furthermore assumptions about what it may imply and what it might mean for the future of Twitter and Dogecoin.

Elon Musk’s Tweets on Changing The Twitter Logo

Elon Musk paid $44 billion to acquire Twitter in November of last year. Musk made a surprising change to the Twitter bluebird logo on Tuesday. By replacing it with a meme of the cryptocurrency Doge. In the web version’s Twitter feed home screen’s upper left corner, the new logo is now visible. Several people are debating whether this change is simply a fun Tuesday on the social media site in response to the surge of comments this adjustment has sparked on Twitter.

Musk is known to be a supporter of Dogecoin, a cryptocurrency created as a joke in 2013. Likewise, Musk has previously said that SpaceX will soon take Dogecoin and that Tesla now accepts the cryptocurrency as payment for goods.

There has not been any proper explanation for the change in Twitter’s logo. Recently, Musk tweeted a meme pointing out the change.

Internet Reaction to The Twitter’s New Logo

As online users started questioning the sudden change, Musk posted two tweets that gave a humorous take on his move. He shared an old meme about the change in one of the tweets. On the other, he tweeted a screenshot of an old conversation he had about the change. Unfortunately, many people expressed their displeasure online and did not welcome this decision well.

Notwithstanding the criticism, Musk has been making several adjustments to Twitter. Likewise, including his statement that starting in April, the For You stream would only promote material from sponsored accounts. It’s unclear what other odd decisions Musk will make for the social media site now that he’s in charge.

This logo change was linked to a year past tweet which was a joke. Follower in March 2022, in which the follower suggested that he should buy Twitter and swap out the current logo for Doge. In response, the official Dogecoin account tweeted: “Very modern. Wow. Much Money. How Much? Therefore, Crypto.” A single poo emoji, which has been used for the company’s PR efforts since late March, was the only automated response to an email asking for comment from Twitter’s press office.

Furthermore talking about the people’s reaction to the new logo. Investors are currently suing Elon Musk he caused the 2013 joke cryptocurrency Dogecoin to fall by manipulating its price. Investors assert that Musk operated a pyramid scheme to promote cryptocurrency. Musk purposefully inflated its price by more than 36,000% over two years, and then let it fall. Software developers Billy Markus and Jackson Palmer first developed Dogecoin. They developed it as a humorous parody of other cryptocurrencies available on the market. But, the cryptocurrency’s values have recently risen again as a result of Musk’s recent support of it. Likewise, Bloomberg said that when Musk changed the Twitter logo to a parody of Dogecoin, the value of the cryptocurrency rose by as much as 30%.

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