Why is Tiktok so popular to reach 1 billion users ?

September 30, 2021 by No Comments

Recently TikTok surpasses 1 Billion monthly active users globally, according to a statement posted on the video-sharing app’s website

The company mentioned The United States, Europe, Brazil, and Southeast Asia are the biggest markets for the popular short-video app, the company said.

TikTok Statistics

As of now, TikTok is available in over 150 countries and has over 1 billion users. According to Wallaroo Media, the app has 2.6 billion downloads worldwide. Talking about other app Facebook has 2.2 billion, YouTube has 2.2 billion and Instagram has 1.4 billion users.

Among 2. 6 billion downloads, 500 million solely come from India. Moreover, according to reports, users spend an average of 52 minutes per day on the platform.

TikTok is estimated to pull in $500 million in revenue from the US alone in 2020. Furthermore, the Chinese app had 104 million downloads just in August 2021.

According to Forbes, Addison Rae becomes the highest-earning TikTok star making $5 million.

Why TikTok is So Popular?

TikTok is a video-sharing platform owned by the Chinese company Byte Dance. It hosts a variety of short videos from dance, comedy, lip-syncs, educations with a duration of 15 seconds to 3 minutes.

TikTok has managed to get huge popularity in a short span of time. There are several reasons why so many people are addicted to the app. TikTok keeps its audience addicted because of its content delivery feed. It has a unique algorithm where users are fed by optimal content of their interest and continue to use it.

TikTok focuses on optimizing the content you see rather than unlike other social media that primarily builts on the basis of connecting people. Another reason, why TikTok is growing is because of the prevalence of trends, such as challenges, popular in-app filters, and dance in trending songs.

There is a big reason behind TikTok’s dominance, that is its audio system. The audio of a particular video can be is use by other users too. Many of the top trending songs on Spotify and other streaming platforms are originate from Tiktok trends.

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